Tourism Trends in Türkiye: A Review of Quarter III (July-September)End Of 2024
- Layla Yacout
- Jan 9, 2024
- 2 min read
Updated: Apr 16
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As of the third quarter of 2024, Türkiye's tourism sector continued its upward trajectory, showcasing robust growth and resilience.
Tourism Revenue Growth
In Q3 2024, Türkiye's tourism income increased by 3.9% year-on-year, reaching $23.22 billion. This growth was driven by a rise in both individual and package tour expenditures. Individual expenditures amounted to $15.8 billion, while package tour expenditures contributed $8.1 billion, accounting for 35.1% of the total tourism income.
Visitor Statistics
The number of visitors to Türkiye in Q3 2024 rose by 3.5% compared to the same period in the previous year, totaling approximately 23.2 million. Among these visitors, Turkish citizens residing abroad constituted 12.2%, amounting to around 2.8 million individuals. turizmekonomi.com
Expenditure Patterns
The largest shares of expenditure were on package tours (35.1%), food and beverages (17.9%), and international transport (10.9%). Compared to the same quarter in the previous year, package tour spending increased by 18%, food and beverage spending rose by 2.2%, and international transport expenditure grew by 7.6%. Trading Economics+1Trading Economics+1
Visitor Motivations
In Q3 2024, 71.6% of departing visitors traveled for leisure purposes, while 19.4% visited family and friends. Additionally, 69.6% of Turkish citizens living abroad returned home primarily for family visits.
Annual Overview
For the full year of 2024, Türkiye's tourism revenue reached an all-time high of over $61 billion, marking an 8.3% increase from the previous year. This growth was supported by a record 62.2 million visitors, including 9.5 million Turkish citizens residing abroad. Business Review+3Turkish Minute+3Daily Sabah+3
These figures underscore Türkiye's enduring appeal as a premier global travel destination, with its diverse offerings and strategic initiatives contributing to sustained growth in the tourism sector.LinkedIn
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